Email is a Preferred Marketing Channel
A recent survey conducted by smartFOCUS finds that email is the preferred channel of communication for many US consumers. The survey results indicate that 62% of the respondents prefer email as their preferred channel of communication, followed by 33% who prefer direct mail and 13% who prefer social media. Not surprising, over 80% of the [...]
Blog as a Primary Website
When many small businesses decide that it’s time to include a blog as part of the marketing strategy, the more common approach is to establish a secondary site for blogging purposes, separate from the primary website.
The secondary site can be placed on a sub-domain, for example blog.mydomain.com, or on a separate domain entirely from the [...]
A Blog as a Secondary Website
If you already have a primary website that is performing well for your small business, establishing a business blog as a secondary website is an acceptable approach.
You can benefit from the powerful “traffic generating” advantage from a blog without having to disturb or disrupt the effort and investment you already have in your primary website.
Consider [...]