Archive for Blog Best Practices
Keyword Research – Better Run for the Hills
Do you shudder when someone says you need to put more focus on your keyword research? Does the mere thought of doing keyword research evoke feelings of pain, like having to do your homework? If you’re like some of the small businesses that I work with, if someone has to remind you one more time [...]
Email is a Preferred Marketing Channel
A recent survey conducted by smartFOCUS finds that email is the preferred channel of communication for many US consumers. The survey results indicate that 62% of the respondents prefer email as their preferred channel of communication, followed by 33% who prefer direct mail and 13% who prefer social media. Not surprising, over 80% of the [...]
Business Blog Website – Should I Start Over?
Once we help our clients understand the power and leverage a blog offers their business, one of the first questions that comes up is “I already have a web site for my business. Should I start over with a blog?” To begin with, many of our small business clients are struggling with their website. That’s [...]
Small Business Blog – The Most Essential Discipline
The success of your small business blog depends on forming good blog habits. By far, the most essential blogging discipline you’ll want to establish is consistency. More specifically, it’s essential that you establish content publishing consistency with your small business blog. By “publishing consistency“, I’m referring to the dependable publishing of new content on a [...]
7 Steps To Help You Start Your Own Small Business Blog
If you’re feeling little stuck getting your small business blog started, follow these helpful steps. In the previous post, we talked about the essential planning you want to do before you launch your new small business blog. Now let’s talk about some helpful initial steps to get your new blog started off on the right [...]
My Small Business Blog – Where Do I Start?
Now that you’ve decided to create a blog for your small business, how do you get started? First of all, congratulations! You’ve made a critically important decision to start a small business blog. Every small business can benefit from a blog today. In fact, blogging has become such an effective and essential marketing and communication [...]
Blog Subscription – RSS and Email Work Together
The blog subscription model is one of the primary reasons you want to publish a business blog for your small business. The RSS feed feature, indicated by the common RSS feed icon prevalent on many blogs today, is a simple and easy way for your readers to keep up with your latest blog posts without [...]
14 Easy Content Ideas For Your Small Business Blog
Coming up with good content ideas for your small business blog is a challenge for most people starting out. Unless you’re already a prolific writer, sitting down and cranking out interesting and relevant content for your blog on a regular basis doesn’t exactly come naturally for most of us. Creating a steady flow of blog [...]
SEO for Blogs – The White Hats vs. the Black Hats
The SEO practice that uses unethical techniques and tricks to artificially improve the search engine rankings of a website is considered to be “Black Hat” SEO. There’s a lot to gain achieving top rankings in the search engines. For businesses that depend on search engine traffic, a lot can be at stake. So no surprise [...]
Small Business Blogs – The Power of RSS
At every turn, at every corner on the Internet today, you seem to run across RSS. If your eyes are ready to bug out with yet one more technical term you have to learn like HTML, XML or DNS, I hope to change your mind. Perhaps you already know that RSS stands for “Really Simple [...]