Blog Subscription – RSS and Email Work Together
The blog subscription model is one of the primary reasons you want to publish a business blog for your small business.
The RSS feed feature, indicated by the common RSS feed icon 
prevalent on many blogs today, is a simple and easy way for your readers to keep up with your latest blog posts without having to remember to visit your blog and check whether you’ve published something recently. This publish/subscribe model is extremely powerful, and enables you to establish and maintain a connection to your customers and readers.
In fact, the RSS feed subscription model is so compelling, it’s one of the main reasons you want to have a blog for your small business. I know, I’m repeating this again. It’s important!
However, there is a challenge with RSS. According to a recent Forester report, consumer adoption of RSS has only reached 11%. Does this mean you should abandon RSS? By no means!
As more and more blogs introduce readers to the power of RSS, and more and more readers discover the convenience of this publish/subscribe model, I have no doubt that the adoption rate of RSS will continue to grow.
In the meantime, here’s a simple technique that will help you expand your customer’s and reader’s RSS acceptance and participation.
Even though RSS is a significant improvement over the many challenges with email including email SPAM filtering, email delivery, people overwhelmed by the growing number of emails they find in their email box, and the frequent changing of email addresses that takes place, the familiarity that almost everyone on the Internet today has with email continues to keep email out in front as the most prevalent form of communication.
So rather than fight the affinity most people have to email, and try to convince everyone to switch their communication preference to your RSS feed, why not combine the best of both worlds?
With feedburner.com, you can do just that. First of all, Feedburner makes it drop-dead easy to manage and track all of your blog subscriptions. In addition, they have a nifty feature called “Email Subscriptions” which allows your readers to subscribe with their email address and receive your blog updates by email. And it’s much easier than a standard autoresponder subscription.
In fact, you will find a “Feed by Email” sign-up on this blog – look to the bottom of the left-hand sidebar on the front page of blog4smallbusiness.com
So no excuse, start building your list of RSS subscribers either by the standard RSS feed or by RSS email updates.
To your small business blog success!
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