Blog as a Primary Website
When many small businesses decide that it’s time to include a blog as part of the marketing strategy, the more common approach is to establish a secondary site for blogging purposes, separate from the primary website.
The secondary site can be placed on a sub-domain, for example blog.mydomain.com, or on a separate domain entirely from the primary domain for the business.
While a blog may have many beneficial qualities including …
- a great platform for managing a constant stream of new and fresh content (content management system)
- an effective interactive environment to hold a conversation with your target market
- an ideal way to capture subscribers to your message through the pervasive RSS feed model
… unfortunately, the common perception still prevails that a blog is not an appropriate format for a business’s primary website.
This is actually a false perception. The truth is, sophisticated and flexible blog platforms today, such as Wordpress, are more than capable of supporting all the needs and requirements of a traditional static (or dynamic) business website, and still retain the “traffic generating” and “interactive community” power that a blog does so well.
It’s very feasible today, and something we advocate to many of our small business clients, to establish a blog as the primary business website. With this powerful combination, you get the best of both worlds. All of the functionality of a traditional website combined with the power of a blog to generate traffic and provide an interactive environment for your customers, prospects and visitors.
This combination also simplifies managing additional website properties. Instead of managing the primary website along with a separate secondary blog website, you can accomplish everything from a single website.
For many small business operators, this is a more convenient, efficient and cost effective approach.
At NewCorridor eBusiness Consulting, we specialize is creating successful “blog as a primary website” solutions for our small business clients.
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