Archive for December, 2008
SEO for Blogs – The White Hats vs. the Black Hats
The SEO practice that uses unethical techniques and tricks to artificially improve the search engine rankings of a website is considered to be “Black Hat” SEO. There’s a lot to gain achieving top rankings in the search engines. For businesses that depend on search engine traffic, a lot can be at stake. So no surprise [...]
Small Business Blogs – The Power of RSS
At every turn, at every corner on the Internet today, you seem to run across RSS. If your eyes are ready to bug out with yet one more technical term you have to learn like HTML, XML or DNS, I hope to change your mind. Perhaps you already know that RSS stands for “Really Simple [...]
SEO For Blogs – How Do You Acquire Backlinks?
We covered the basics of off-page optimization in the previous post “SEO For Blogs – Off-Page Optimization“. In this next post, we’ll explore how you go about acquiring backlinks. So how do you actually get backlinks placed on other websites? OK, the importance of backlinks is starting to make sense. But how are you supposed [...]
SEO For Blogs – Off-Page Optimization
In a recent post, SEO For Blogs – Strike The Right Balance“, we talked about the importance of SEO for blogs and covered some of the basics for on-page optimization that you want to follow. In this next post, we’re going to cover the all-important off-page optimization. In a nutshell, off-page optimization refers to backlinks [...]
SEO For Blogs – Strike The Right Balance
One of the primary reasons we’re seeing an uptrend in business blogs is the promise of generating more traffic. If attracting more traffic from the search engines is a top priority for you, just how important is SEO for blogs? Even though blogging software such as WordPress helps you produce pretty good SEO friendly content [...]
A Blog for my Small Business?
Often, small business owners I speak to are initially opposed to the idea of including a blog for their business. It seems that blogging leaves a negative perception for some. True, there is a vast blogosphere (the blog space in the aggregate) across the Internet today, and much of the blogging taking place is self-absorbed, [...]
Blog as a Primary Website
When many small businesses decide that it’s time to include a blog as part of the marketing strategy, the more common approach is to establish a secondary site for blogging purposes, separate from the primary website. The secondary site can be placed on a sub-domain, for example blog.mydomain.com, or on a separate domain entirely from [...]
A Blog as a Secondary Website
If you already have a primary website that is performing well for your small business, establishing a business blog as a secondary website is an acceptable approach. You can benefit from the powerful “traffic generating” advantage from a blog without having to disturb or disrupt the effort and investment you already have in your primary [...]
Welcome to “Blog Sites For Small Business”
As a small business, if you haven’t already discovered, blogs are a powerful tool to help build your business online. We are a web consulting practice serving the small business community, and we place a lot of focus on helping our clients with a blog strategy that builds business. In fact, blogs have become so [...]