Blog Websites for Small Business
brought to you by NewCorridor
If you haven't yet discovered, a business blog has become one of the most effective strategies you can employ to improve your website results. So much so, we decided to launch this site, "Blog Websites for Small Business", to focus on this important discussion.
At NewCorridor, we spend a lot of time working with our small and local business clients on their blog strategy. In fact, in many cases, we're strong advocates of using the Wordpress blog platform for your primary website.
For other small businesses, a secondary blog website can be the better approach. We talk about both approaches in depth and offer insight, techniques and "best practices" to help you establish the most effective blog strategy for your small business.
We hope you'll join us and participate in this important discussion for small business!
Primary Website Blog
There are tremendous advantages to establish your website using a blog platform, over using the more traditional static (or dynamic) website approach.
It's hard to beat the combination of "traditional web site" functionality along with the content management "ease of use" and "traffic generating power" of a blog.
primary website blog - more »
Secondary Website Blog
For many small businesses, establishing and operating a blog as a secondary site that drives traffic back to their primary site makes the most sense.
If you have an existing website that's already performing well, integrating a separate blog into your primary site, or running a secondary blog site may be the way to go.
secondary website blog - more »
Keyword Research – Better Run for the Hills
Do you shudder when someone says you need to put more focus on your keyword research? Does the mere thought of doing keyword research evoke feelings of pain, like having to do your homework?
If you’re like some of the small businesses that I work with, if someone has to remind you one more time to “do your keyword research”, you’re ready to run for the hills!
I’m sympathetic (really, I am). Doing a proper job with keyword research is harder than it looks. So let me help take some of the mystery out of this critical subject. As with many things in business, there’s the mechanical technique as well as the art form when it comes to learning the craft of keyword research.
You can learn the keyword mechanics easily enough from a manual. And there’s almost an infinite supply of useful keyword research “how-to” information online. Learning the art of keyword research, however, comes through practice and repetition. It also helps to follow some good examples so you can compare your approach to the expert approach.
Most important, discovering the keywords that will drive your online business is just as much about applying some common sense. It’s not as important what you think a keyword will do. It’s what the market tells you a keyword can do. Keyword research is about taking some of the guess work out of the equation.