Blog Websites for Small Business

brought to you by NewCorridor eBusiness Consulting

If you haven't yet discovered, a business blog has become one of the most effective strategies you can employ to improve your website results. So much so, we decided to launch this site, "Blog Websites for Small Business", to focus on this important discussion.

At NewCorridor eBusiness Consulting, we spend a lot of time working with our small business clients on their blog strategy. In fact, in many cases, we are strong advocates of using the Wordpress blog platform for your primary website.

For other small businesses, a secondary blog website is preferable. We talk about both approaches in depth and offer insight, techniques and "best practices" to help you establish the most effective blog strategy for your small business.

We hope you'll join us and participate in this important discussion for small business!

Primary Website Blog

There are tremendous advantages to establish your website using a blog platform, over using the more traditional static (or dynamic) website approach.

It's hard to beat the combination of "traditional web site" functionality along with the content management "ease of use" and "traffic generating power" of a blog.
primary website blog - more »

Secondary Website Blog

For many small businesses, establishing and operating a blog as a secondary site that drives traffic back to their primary site makes the most sense.

If you have an existing website that's already performing well, integrating a separate blog into your primary site, or running a secondary blog site may be the way to go.
secondary website blog - more »

Email is a Preferred Marketing Channel

A recent survey conducted by smartFOCUS finds that email is the preferred channel of communication for many US consumers. The survey results indicate that 62% of the respondents prefer email as their preferred channel of communication, followed by 33% who prefer direct mail and 13% who prefer social media. Not surprising, over 80% of the survey respondents place telemarketing as their least preferred method of contact.

This is useful data for small business. With the mad rush to leverage the latest trends including social media and social marketing, let’s not overlook the tried and tested, proven marketing channels that your customers are most comfortable with.

I find in my own business practice, while I make an effort to encourage my customers and contacts to leverage other communication channels, I see many people hanging on to the email channel with an enthusiastic grip. And there is no question that email follow-up marketing remains one of the most effective ways for small business to reach their market online and convert leads and prospects to satisfied customers.

While many of us complain about the volume of SPAM and junk mail that we battle everyday in our email in-boxes, I believe email marketing remains effective and popular for a couple of reasons: more …